HGTV’s Dave and Jenny Marrs to Lead Discussion on Hardwood Flooring at the 2025 International Builders Show, Las Vegas, NV
Febuary 4, 2025
The session, sponsored by AHF Products, will take place on Tuesday, February 25th from 9:45-10:15 am, DESIGN CENTRAL – WEST 213 – in the Las Vegas Convention Center
Mountville, Pa., February 4, 2025 – HGTV’s beloved “Fixer to Fabulous” stars, Dave and Jenny Marrs, will lead an exciting and informative session at the 2025 International Builders Show, exploring the value of hardwood flooring for both home builders and buyers. The session will take place on Tuesday, February 25th from 9:45-10:15 am,in Design Central, located at West 213 in the Las Vegas Convention Center.
The event is sponsored by AHF Products, a leading manufacturer of solid and engineered hardwood floors. Known for quality and high-performance products, AHF Products offers trusted hardwood brands such as Bruce®, Hartco®, Robbins®, and LM Flooring®—a go-to choice for builders and homeowners alike.
For home builders, hardwood flooring may enhance the marketability, value, and long-term appeal of the homes they construct. For home buyers, it offers natural, ecofriendly, aesthetic beauty, and a solid investment. The combination of these benefits makes hardwood flooring an attractive choice for both parties in the home construction and buying process.
During the session, Dave and Jenny will demonstrate how builders can create a persuasive “trade-up” story for prospective buyers by highlighting key aspects of hardwood flooring that go beyond aesthetics and functionality.
Key benefits for builders include:
Increased Home Value: Hardwood floors may significantly boost a home’s market value, often resulting in quicker sales at higher prices.
Broad Appeal: Suitable for various home styles, hardwood attracts a diverse pool of buyers because of its wide offering of styles, widths, and species,, ensuring widespread appeal.
Durability & Low Maintenance: Hardwood floors offer incredible durability and easy upkeep, making them a smart investment for homeowners and builders alike.
Sustainability: Natural hardwood is eco friendly
According to a recent survey by the National Wood Floors Association (NWFA), homeowners say that wood floors may increase the value of their homes the most. Not only do homeowners prefer wood floors for their dream home, but they overwhelmingly believe that wood floors do the most to add value to their home – fully 79 percent of homeowners agree.
“Some homeowners worry about the cost and maintenance of hardwood, but in the long run, it’s one of the most cost-effective options because it lasts so much longer than carpets or vinyl,” says Dave Marrs. “For home buyers, hardwood floors are not only a classic design feature but also a long-term investment. They offer easy maintenance, improve indoor air quality, and provide timeless beauty that complements any style.
Dave and Jenny will also discuss cutting-edge innovations in hardwood flooring, such as Densified Hardwood and Waterproof Hardwood—two advanced products that cater to modern needs.
Densified Hardwood from Bruce® and Hartco® is an engineered wood product that has uses an exclusive process that naturally enhance its density and durability. The compression of wood fibers creates a harder, more resilient surface, making it ideal for high-traffic areas, homes with pets, or households with children. This premium product offers builders a smart option for durability, making it perfect for busy households and commercial spaces.
In addition, all AHF wood brands, including Bruce®, Hartco® and Robbins®, offer Hydropel® Waterproof Technology on all its engineered wood floor products, across the board. Waterproof Hardwood is engineered to resist moisture, preventing warping, swelling, or damage when exposed to water. Ideal for kitchens, bathrooms, basements, and other moisture-prone areas, this innovation gives homeowners confidence in their flooring choice, especially in areas with high humidity or near outdoor spaces.
AHF Products operates 12 factories across the U.S. and affords its customers the luxury of price stability relative to tariffs and a more reliable supply chain.
Design Central at IBS is a dedicated area within the event focused on design aspects of the home building industry, where attendees can access educational sessions, network with design professionals, see the latest trends, and participate in events like plan reviews, all aimed at showcasing and discussing innovative residential design concepts. Join Dave and Jenny Marrs at the 2025 International Builders Show for this essential session on how hardwood flooring continues to shape the future of home design, marketability, and overall value.
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About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios™. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
FloorScore® is a trademark of the Resilient Floor Covering Institute. All other trademarks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.ahfproducts.com
Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com