Bruce® Expands Popular Barnwood Living™ Collection by Mark Bowe to Include Engineered Hardwood

Febuary 1, 2022

Designed and Curated by Home Improvement T.V. Host Mark Bowe of Barnwood Builders®, the Collection Now Includes Solid & Engineered Offerings

LAS VEGAS, February 1 – Bruce® Flooring is adding engineered hardwood to its popular Barnwood Living™ Collection by Mark Bowe, by introducing 10 designs into the new American-made hardwood engineered collection. Both the solid and the engineered collection share five designs but also feature five different designs for a total of 15 designs that offer the authentic vintage look of a time-worn floor at a great price.

The Barnwood Living™ Collection is a select group of hardwood floors inspired by the timeworn character of reclaimed barnwood and manufactured to meet the practical demands of today’s homes. Bruce brings Bowe’s inspiration alive with consistent quality, authentic craftsmanship, and a durable scratch-resistant finish – all backed by a Lifetime Warranty. The Bruce product development team worked closely with Bowe to curate a collection that is representative of the wood he uses to restore barns and cabins on his T.V. Show, Barnwood Builders®, currently airing on the Magnolia Network™ .

The solid collection launched in 2020 and was met with a great deal of excitement across the country, which led to the expansion into engineered. Every floor in the solid wood collection is crafted with care in AHF Products’ Beverly, West Virginia plant. The new engineered line, made in Somerset, Kentucky, also features a vintage, barnwood visual that embodies an accessible yet faithful approach to an authentic hardwood design, including best-selling visuals from the solid line as well as five brand new looks in engineered. With the addition of engineered wood flooring, homeowners across the country can now enjoy a vintage reclaimed wood look anywhere in the home, above or below grade, including bedrooms, kitchens, living areas and basements.

“This collection brings a classic look to consumers with the quality and consistency they have come to expect from the Bruce brand,” said Wendy Booker, Vice President, Marketing & New Product Development, AHF Products. “These floors are not only for craftsmen like Mark, but also for homeowners who appreciate products that are authentic and familiar, that are handcrafted, and made in the USA. That’s the story of real American hardwood.”

“With Bruce, one of the oldest names in wood flooring, we were able to recreate a vintage look in a new wood floor, at a great price,” said Bowe. “I’m passionate about honoring the craft of America’s pioneer ancestors and am devoted to ensuring their hard work lives for centuries to come,” said Bowe.

The collection offers classic to trending colors, as well as both soft and aggressive textures to mimic an authentic rough-hewn visual, and these real wood floors are a great way to bring an ‘outdoor’ look inside.

“Some of these floors feature worm holes giving it a more authentic timeworn visual just like the natural vintage barnwood product. Bruce actually can replicate authentic saw marks, rough-hewn and wire brushing textures just like the real thing,” said Bowe.

As with the solid collection, there is a story behind each floor. The engineered collection includes four hickory, four red oak and one white oak:

· Hay Loft: Hickory, gently aged, brings to mind the patina of a vintage barn floor worn smooth from decades of stacking hay.

· Homestead: Inspired by the sense of distinction and grandeur found in large, historic estate homes and lodges across West Virginia.

· Hearthside: A rich, smoky patina, gives this oak the appearance of an old beam that has been given its color from years of resting over an open fire.

· Farmhouse: Inspired by the collection of historic farmhouses found in Point Pleasant, West Virginia, this rich Hickory evokes the feel of a mid-20^th century farmhouse.

· Split Rail: Across the landscape of Preston County, West Virginia, pioneers staked their boundaries. This color is reminiscent of the split rail fencing that can still be seen crisscrossing the terrain.

In addition to price, there are other advantages of not using authentic reclaimed barnwood:
·       Factory finish, durable finish
·       Consistency in lumber quality, visual and performance
·       Accessibility
·       Warranty backed by Bruce®

Barnwood Builders® follows Mark Bowe and his crew of West Virginia master craftsmen who salvage antique log cabins and barns. The show celebrates the American pioneer spirit and pays tribute to the hard work and craftsmanship that built this nation. Bowe worked his way through West Virginia University as a coal miner, earning a bachelor’s degree in business administration. He is a craftsman, a businessman and a historian. He founded his company, Antique Cabins and Barns, in 1995. He and his longtime crew have reclaimed more than 400 pioneer-era structures throughout West Virginia.

Bruce® Flooring has a proud legacy of authentic American craftsmanship since 1884. It’s one of the most recognizable and most respected names in hardwood, with the power to drive sales at the specialty retailer as well as home centers. Bruce also is the preferred brand for the trade professional, providing best-in-class hardwood flooring material, construction, technologies, and support. The Bruce Story is a real American Story. Most of its USA-made products are harvested from the Appalachian Mountains, making Bruce a leading manufacturer of North American hardwood flooring.

About Mark Bowe

Mark Bowe, host of DIY Network’s Barnwood Builders®, worked his way through West Virginia University as a coal miner, earning a bachelor’s degree in business administration. He is a craftsman, a businessman, a historian, and a passable break-dancer (if you give him enough room). Mark also holds a master’s degree in safety management from WVU’s College of Business. He founded his company, Antique Cabins and Barns, in 1995. In 2016 he expanded that business into what is today known as Barnwood Living. He and his longtime crew have reclaimed more than 500 pioneer-era structures. Mark is passionate about honoring the craft of America’s pioneer ancestors and is devoted to ensuring their hard work lives for centuries to come.www.markbowe.com

About AHF Products

AHF Products is a leading hardwood flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning wood flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, product innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, and tmbr™. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,600 dedicated team members. www.ahfproducts.com

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Barnwood Living ™ used with permission

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