Bruce Dogwood Densified Wood & LifeSeal Reserve Rigid Core Receive Prestigious 2021 GOOD DESIGN™ Awards

01 10, 2022

Mountville, PA, January 10 – AHF Products announced that two products — Dogwood™ Densified Wood Technology from Bruce® and Bruce LifeSeal™ Reserve — were awarded Good Design 2021 Awards. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains the oldest and the world’s most recognized program for design excellence worldwide.

Honored for quality design of the highest form, function and aesthetic, these awards recognize products from across the AHF Products portfolio, including hardwood as well as rigid core flooring.

“We are especially proud that AHF Products was recognized across categories; our legacy hardwood, and also for rigid core, which is one of our newest lines. Our product team places a great deal of emphasis on both innovation and performance, and also on meeting our customers’ specific needs, so this recognition is gratifying,” said Wendy Booker, Vice President, Marketing & New Product Development.

Dogwood™ Densified Wood™ is a real gamechanger for the hardwood flooring buyer, especially with those who have pets or kids. It is a 100% natural product created using a natural process. Through the manufacturing process using heat and pressure, Dogwood densified wood delivers scratch-resistant, dent-resistant, and water-resistant protection against everyday wear, pet nails and accidents

Bruce® LifeSeal Reserve™ delivers 100% waterproof protection to stand up to the busiest of homes and light commercial spaces, without sacrificing comfort or style. In addition, the flooring features the company’s new Cleantivity™ antimicrobial coating technology which inhibits the growth of bacteria, mold and mildew. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide widths wood looks, as well as authentic looks in stone and marble.

This year, the Museum received a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms representing the most important and critical mass of influential corporations in the design industry from over 55 countries, representing the best consumer design ranging from the ‘spoon to the city’ for sustainability, superior design, and unparalleled function.

In November and December, the 71st Good Design jury convened to select over 1,100 product designs and graphics worthy of the Good Design Award for their Design Excellence. GOOD DESIGN® is an international symbol of a company’s firm commitment to innovation and superior design embodiment. All awards are posted on the Museum’s website at gooddesign.org.
For general information visit www.bruce.com or join the conversation on social media @bruceflooring.

About GOOD DESIGN™
For more details on the awarded winners, visit the Museum’s website at gooddesign.org. About The Chicago Athenaeum (www.chi-athenaeum.org) is a global nonprofit education and research institute supported by its members. Its mission is to provide public education about the significance of architecture and design and how those disciplines can have a positive effect on the human environment. About The European Centre for Architecture Art Design and Urban Studies (www.europeanarch.eu) is dedicated to public education concerning all aspects of the built environment – from entire cities to individual buildings – including the philosophical issues of arts and culture that ultimately give the final shape to design. A high emphasis exists on contemporary values and aesthetics, conservation and sustainability, and the theoretical exploration and advancement of art and design as the highest expression of culture and urbanism. All awards are posted on the Museum’s websites at www.good-designawards.com, www.chi-athenaeum.org and www.europeanarch.eu. 
 
About AHF Products
AHF Products is a leading hardwood flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning wood flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, product innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, and tmbr™. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,600 dedicated team members. www.AHFProducts.com www.AHFProducts.com
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