AHF Products Wins GOOD DESIGN Award for Natralis™ Vinyl Sheet Flooring
January 12, 2024
AHF Products, a leading manufacturer of hard surface flooring for the residential and commercial markets, announces that Armstrong Flooring™ Natralis™ Commercial Homogeneous Vinyl Sheet has won a 2023 GOOD DESIGN® award. Natralis is a bold and innovative collection inspired by the breathtaking landscapes of North America and the mesmerizing “spot” patterns found in nature.
“AHF Products is pleased to win this award,” said Fred Reitz , Vice President of Commercial, AHF Products. “This honor recognizes that our products and solutions continue to meet the needs of customers and that our consistent efforts in innovation have paid off. Our team continues to develop flooring solutions that meet and exceed evolving customer needs.”
Reitz continued, “Flooring is increasingly at the forefront in the decision-making process, and Natralis is a true problem solver. It is incredibly durable, easy to clean, low maintenance and meets high performance criteria for applications such as healthcare, senior living, education, and hospitality.”
The floor’s true through-pattern provides even wear, a consistent appearance and superior gouge and abrasion resistance to withstand heavy foot and rolling load traffic. Because it is easy to push, pull, and roll heavy equipment and furniture across this floor, it’s ideal for high-traffic commercial settings. Plus, the high-performance coating resists soil, stains, scratches, scuffs, and abrasions, as well as chemicals and damage from alcohol-based hand sanitizers.
The exciting and extensive color palette gives the customer selections that meet both the practical and aesthetic requirements of commercial environments, said Principal Designer Oxana Dallas. The design offers flexibility. Inspired by the mesmerizing ‘spot’ patterns found in nature, the design team elevated it to new heights with the addition of dynamic ‘speckles.’ “The result is a design that is both breathtaking and authentic, highlighting the stunning beauty of North America’s landscapes,” Dallas said.
The floor is designed to coordinate across the Armstrong Flooring™ Continuum™, so that assorted designs and structures will work seamlessly throughout a facility, providing specifiers with infinite design possibilities and unrivaled flexibility using a wide range of award-winning products.
All AHF sheet products are low VOC emissions – third-party FloorScore® certifies that products are tested and comply with the California Department of Public Health (CDPH v1.1) Standard Method for Testing and Evaluating Volatile Organic Chemical (VOC) Emissions.
Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains the oldest and the world’s most recognized program for design excellence worldwide.
In November/December, the 73rd GOOD DESIGN jury convened to select over 1,100 product designs and graphics from over 55 nations worthy of the GOOD DESIGN Award for their Design Excellence. This year, the Museum received a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms representing the most important and critical mass of influential corporations in the design industry, representing the best consumer design ranging from the ‘spoon to the city’ for sustainability, superior design, and unparalleled function.
All awards will be posted shortly on the Museum’s website at gooddesign.org and www.chi-athenaeum.org.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios™. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. Good Design® is a trademark of The Chicago Athenaeum. FloorScore™ is a trademark of the Resilient Floor Covering Institute, Inc. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved.