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AHF Products Launches The Next Generation of Hybrid, Sustainable, Resilient Flooring: Introducing Ingenious Plank™

July 10, 2024

PVC-Free Ingenious Plank is the Smart Choice in Residential & Light Commercial Flooring

Mountville. Pa., July 10, 2024 – AHF Products proudly announces the launch of its latest breakthrough in flooring solutions: Ingenious Plank®. This next-generation hybrid resilient flooring sets a new standard in sustainability, performance, and design. Ingenious Plank is launching across several AHF brands including Armstrong Flooring™, Bruce® and Robbins®.

Crafted with meticulous attention to detail, Ingenious Plank embodies AHF’s commitment to innovation and environmental responsibility. This groundbreaking product is 100 percent PVC-free and devoid of ortho-phthalates,  halogens, plasticizers, chlorine, and heavy metals. Instead, its core is composed of natural wood fibers encapsulated within a high-performance resin, incorporating renewable raw materials for a truly eco-friendly solution. It also is 40% lighter than traditional rigid core products for easy handling and installation.

The floors are available in 23 stunning wood visuals in a palette of warm neutral tones intended to bring the colors and textures of the outside world indoors. An attached pad offers enhanced acoustical benefits and adds comfort underfoot. The beautifully designed floor withstands the demands of family life as well as the wear and tear of light commercial applications.

“Ingenious Plank represents the peak of flooring ingenuity, therefore the name,” says Yon Hinkle, Vice President-Resilient, AHF Products. “We’ve engineered a product that not only ranks top in industry standards in terms of sustainability, but also delivers unparalleled resilience performance with gorgeous aesthetics. It exemplifies our commitment to innovation and environmental responsibility.”

The key features and benefits of Ingenious Plank include:

● Responsibly Made, Peak Performance: Composed of enhanced natural wood fibers, Ingenious Plank is highly sustainable and PVC-free, offering top performance in residential and light commercial settings.

● Eco-Friendly and Waterproof: Ingenious Plank is not only 100% PVC-free but also 100% waterproof, ensuring durability and longevity while minimizing environmental impact. The core is 100% renewable, 60% recycled content.

● Beautiful Visuals: Featuring high-fidelity wood visuals in warm neutral tones, Ingenious Plank brings the beauty of the outdoors indoors, creating a welcoming, relaxing, and natural ambiance.

● Highly Durable and Scratch Resistant: Engineered to withstand the most challenging environments, Ingenious Plank™ is dent-proof, scratch-resistant, and exceptionally durable, ensuring long-lasting performance.

● Enhanced Sound Performance: With an attached pad for sound absorption, Ingenious Plank offers enhanced acoustic benefits, adding comfort and tranquility to any space.

● Easy Installation: Utilizing a trusted Angle Lock system, Ingenious Plank ensures easy and secure installation, making it a preferred choice for contractors and DIY enthusiasts alike. It is 40% lighter than traditional rigid core products making for easy handling during installation.

With superior technological and eco-friendly improvements, Ingenious Plank is poised to be the next big thing in hybrid flooring. For more information, visit www.AHFProducts.com.

LINK TO VIDEO: Together Everyday Life Happenings_V3.mp4

LINK TO HI-RES IMAGES: https://spaces.hightail.com/space/8OaVbgtmPg

About AHF Products

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.AHFProducts.com

Media Contact: Michele Zelman, 917-626-9091, Michele.Zelman@AHFProducts.com

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