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AHF PRODUCTS® INTRODUCES VINYL BASED TILE AT NEOCON® 2022

June 3, 2022

Revolutionary, low-maintenance VBT™ offers superior scratch, stain and scuff resistance without polish

Chicago, IL, June 13 – AHF Products, the largest U.S. wood flooring manufacturer as well as a key player in commercial flooring products, residential vinyl plank and laminate, introduces Expressive Ideas™, the new Vinyl Based Tile (VBT™) innovation for commercial installations. Marketed under the AHF Contract® brand, the VBT product line, exclusively from AHF Products, offers lower maintenance and lifecycle costs versus traditional Vinyl Composition Tile (VCT) tile, with colors developed specifically for commercial environments.

This revolutionary, low-maintenance VBT product offers superior scratch, stain and scuff resistance without polish, reducing the total cost of ownership over the life of the floor. Education, corporate, retail and healthcare environments can resume operations far more quickly and with minimal interruption because of a simpler maintenance regimen and a variety of performance benefits that enhance efficiency, pro¬ductivity and sustainability goals.

Densely patterned tones effectively mask scuffs and soil in busy commercial spaces. From bold brights to subdued natural colors, the 28-color palette can enhance any environment. “Commercial customers have said they like the coloration and love the premium chip visual of the new VBT product,” said Fred Reitz , Vice President of Commercial, AHF Products. “Customers give high marks to AHF Products for continuing our practice of asking the marketplace what it wants and delivering products that meet this need.”

Durability, Design & Functionality

The VBT line features a sturdy 2.5 mm gauge construction with a 20-mil wear layer and square edges and offers glue-down installation which is ideal for large area installations and easily handles rolling loads and heavy traffic. Available in a wide range of color options, the collection comes in a standard 12 in. x 12 in. square-edge tile. All are topped with the innovative Urethane Plus™ with Ceramic Bead finish. The coating provides superior resistance to scratches and stains, but also offers easy cleanability – the flooring should be swept regularly to remove excess dirt and grit and damp mopped, but requires no waxing, buffing, sealers or finishes. With a 15-year limited commercial warranty, this collection is ideal for healthcare, assisted living, education, corporate, hospitality, retail, and institutional spaces.

An environmentally responsible product line, VBT is FloorScore® certified and is made with 100% virgin vinyl – no phthalates or heavy metals. Since VBT is a longer lasting product, that means it has to be replaced less often and ultimately means less waste ending up in landfills. It also doesn’t require any polishing; traditional VCT typically requires at least 2 (sometimes 5) coats of polish for regular maintenance – which means more energy and more chemicals for maintenance. VBT only needs damp mopping. “Theoretically, commercial customers may have to replace their VCT up to twice as often as one installation of VBT,” adds Reitz. Health Product Declaration (HPD) is available for the product. VBT has a 15-year limited commercial warranty, while some similar floors have a 5-10 year (based on the line).

LINKS TO HI-RES IMAGES: https://spaces.hightail.com/space/IubKXTvUk9

About AHF Products

With decades of experience in award-winning flooring design, product development, manufacturing and service, AHF Products creates quality flooring to last for generations through inspiring designs, product innovation and a deep commitment to outstanding customer service. Residential flooring brands include Bruce®, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr™. Commercial brands include Bruce® Contract, Hartco® Contract, AHF Contract® and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,600 team members.

NeoCon® is a trademark of Merchandise Mart Properties, Inc. FloorScore® is a trademark of Resilient Floor Covering Institute, Inc. All other marks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved.

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